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OI Partners - E.K. Ward and Associates
June
2004 Newsletter
This
month's edition of the OI Partners newsletter focuses on the concept of
"personal branding."
Over the last year, this topic has taken on new importance as
both employers and employees have found themselves asking, "What
does my company stand for? What
do I stand for? Are company
values in sync with employee values?"
We offer several
articles with a self-marketing bent. You should come away with an
understanding that branding is not about cute slogans, advertising or
logos. Branding is about
perceptions and relationships. Essentially, a brand - your personal
brand - is value driven and is determined by what you think of yourself
and more importantly, what others think and say about you.
It's no secret
that employees today want to be appreciated, and many want to stand out
and be recognized. However, a strong personal brand is not just about
standing out from the crowd.
It's what others think and say about you that ultimately defines
your "brand."
Like Author Karl
Speak says in the article Human Resources: The Inside Brand Manager,
while recruitment and employee retention programs are valuable,
"the brand on the outside is only as strong as the brand on the
inside."
We trust you
will find this month's issue beneficial. Read. Enjoy. Comment. Share.
Sincerely,
Anne Mahoney
Glose
OI Partners
(Williamsville, NY)
P.S. If you will be
attending the Society for Human Resource Management Conference in New
Orleans on June 27 - 30, please stop by the OI Partners booths (#1724
and #1726) and give us your thoughts on the top issues facing HR
professionals today. The top ten
issues will be made available in an upcoming issue of the newsletter.
Please click on
the links below to read the complete articles.
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Should You Be A
Brand?
Brand You is an idea that works for people who don't need to be
reminded that life can come with a nonrefundable sense of humor. As
long as you understand that a brand contains all the trust of a
handshake, you're fine. If you-as a real, live brand-want to
communicate that you are the person who will do what you say you will
do when you say you will do it, being a brand can help you maintain
that focus. But to keep Brand You from becoming too grim and taking
yourself too seriously, Brand You must resolve to enjoy doing what
you say you will do when you say you will do it.
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Human Resources:
The Inside Brand Manager
Human resources executives have a new leadership role in developing
brand loyalty with customers. The brand on the outside (with customers)
is only as strong as the brand on the inside (of the organization).
This is the new mantra of the most marketing-savvy executives. The
foundation for this new belief is based on two pillars: sustainable
growth requires customers that admire the company's products and
value system, and employees are the first important link in the
brand-building effort.
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Brand Connection
Link companies and leaders. IN THIS DAY OF BRANDS, it is becoming
essential for senior executives to build and communicate their
personal brands. The executives' brand is their promise of value. It
separates them from their peers and allows them to expand their
career while building greater success for their organizations.
Executive branding is not about building a special image for the
outside ...
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Rise: Standing out
in a crowd: Trying to make your mark in the graduate market? Jon
Lamb's seven ways to build a personal brand
A humorous website and video got Rob Lawrence noticed in the job
market earlier this year. The ex-IBM director saw personal branding
as the way to advertise his talent and used a redundancy payment to
finance the package. But for those without a professional track
record, building your own brand may seem challenging. So, if you are
starting out on your career path, here are seven steps you could ...
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Self-Googling: Ego Stoke Or Shrewd Move?
Self-Googling: Ego Stoke Or Shrewd Move?
POSTED: 5:07 p.m. EDT April 6, 2004 "Self-Googling"
-- searching for your own name on the popular Google search engine --
may seem like an act of vanity, but a communications professor
recommends it as a form of personal brand management. "Self-Googling is not simply narcissism, though that's
certainly part of it," explains Alexander Halavais,
who teaches ...
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