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OI Partners

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Partner News

May 2011: Creating Your Personal Brand, newsletter special edition

 

 

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Engaging Your Network through Personal Branding

Perception is reality. How others see you is their reality and it is this perception that opens the doors to opportunities. There is nothing new about, "It's not what you know, but who you know." However, the exponential growth of social media is escalating the power and urgency of being on top of your personal brand image. You are your brand. It is not something you can create but it is something you can manage and ensure that it reflects you at your best. Authenticity is the key. People in your life depend upon you and look to you for certain things and it is critical that you be consistent if they are to have trust and faith in their relationship with you.

The articles in this newsletter range from understanding the power of personal branding to "how to" identify your current brand image and create a clear, authentic presentation. We'd love to hear your experiences, so don't hesitate to call or email us.

Lateyfa Ali

Managing Partner

E. K. Ward & Associates

Buffalo, NY

 

Some Reflections on Personal Branding

Some reflections on brandingIn cyberspace, countless millions of Personal Brand Promises sit like neatly-shelved cereal boxes in the supermarket aisle awaiting selection by a consumer.

The question "With all the options available, why would anyone repeatedly choose and enthusiastically endorse what we are offering them?" is answered in this article.

 

Separate Yourself From the Crowd

Separate Yourself From the CrowdUnderstand the four critical steps to defining your own brand. Is your brand working for you? How does it differentiate you from anyone else? Would the people who know you recognize you from a brand description? Can they tell your story, perhaps even better than you can?

 

Proactive Branding

Be Proactive and BrandAlthough you may not be able to create your image from scratch, you can certainly find out whether or not it is accurate and ensure the message is clear and consistent.

Be proactive and follow these key insights!

 

Thoughts - Created for the Professional to Challenge Themselves and Others

10 foundational concepts to better understand the role of Trust-Respect-Integrity. This "Thought" endeavor lists the components of what builds, creates, or destroys a person's level of evaluation of how they feel or think about others.

 

Creating your Noble Cause

Creating your Noble CauseIt's easy to become distracted by the responsibility you have for the goals of your organization and, in the process, lose touch with your own mission and goals. Discover your Nobel Cause and encourage yourself to stretch beyond your perceived limits and capture the imagination of people around you.


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