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Most research over the
past several years has
drawn the conclusion that organizations with progressive leaders
who respect employees, make maximum use of employee skills, and
have effective systems to manage, reward and acknowledge
performance are more likely to retain committed employees. Other
organizations? Well, they run the high risk of letting critical
knowledge and intellectual capital walk right out the door.
An employee retention strategy
works hand in hand with creating a compelling employer brand. So
instead of having to convince existing and potential employees
that you are the employer of choice, you create a unique and
attractive work experience – a branded experience –
that sets you apart in your industry and in the labor market.
Successful businesses are
built on strong customer relationship management. The more the
customer’s mind and needs are understood, the stronger the
brand. The same goes for employee retention and employer
branding. A strong retention and branding strategy starts with
understanding what is important to your current employees, what
will keep your most talented employees from leaving when offered
outside opportunities, what potential employees are seeking, and
most important, what you as an organization values.
Answering these and other questions
will help you shape a comprehensive employee retention strategy
that creates a model for building a committed workforce. For more
information and assistance with Employee Retention Strategies,
contact E. K. Ward & Associates at 716.626.1188 or visit us
at www.ekward.com.
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