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The notion that "people issues"
influence profit is hard to refute. Most research over the
past several years has drawn the conclusion that organizations
with progressive leaders who respect employees, make maximum
use of employee skills and have effective systems to manage,
reward and acknowledge performance are more likely to retain
committed employees.
Other organizations? Well, they run the
high risk of letting critical knowledge and intellectual
capital walk right out the door.
An employee retention strategy works
hand in hand with creating a compelling employee brand. So instead of having
to convince existing and potential employees that you're the
employee of choice, you create a unique and attractive work
experience - a branded experience - that sets you apart in
your industry and in the labor
market.
Successful businesses are built on
strong customer relationship management.
The stronger the brand, the more the customer's
mind and needs are understood.
The same goes for
employee retention and employer branding. A strong
retention and branding strategy starts with knowing the hearts
and minds of your employees.
Do you
know:
-- What today's employees
want?
--
What your most talented employees want?
--
What employees in your particular
industry want?
--
What employees from the
demographics you hire want?
--
What employees from the various fields and job
positions you hire want?
Answering these and other questions
will help you shape a comprehensive employee retention
strategy that creates a model for building a committed
workforce.
For more information on employee
retention
strategies, contact E. K. Ward & Associates at 716-626-1188 or
please click
here.
-- Anne Mahoney Glose, VP, Principal, E.K.
Ward and
Associates
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